merchants

BACKGROUND

In 2005 Martin Berns, CEO, started a company called MediaNet Group Technologies (MEDG) that built and marketed a product called BSP Rewards. It featured a web based cash back mall, and the company would brand it for companies and organization who wished to offer a “value added” benefit to their customers/employees. They would place their database of customers/employees into the program who would in turn shop through the mall and receive cash back with every purchase.   Their shoppers could earn, or buy, a plastic Discover Debit Card to load their earned rebates dollars.

Rebate Malls were in their infancy and the private branding aspect allowed MEDG to sell a variety of small to medium size companies. The Company subsequently went public (listed on OTCBB) and the successfully merged with one of their clients in 2009.

In 2010 management opened the present Company known as Shop WebTV (SWTV). Over the years, SWTV developed an expanded platform in the same industry. It licensed our unique cash back mall technology that allowed clients to customize the platform instantaneously with a back office provided for them. SWTV was, and still is, the only company in the world to offer this web based technology whereby clients can customize the platform with their own logos, colors, text graphics, videos, merchant choices and payment methods, etc.

As with all industries, the landscape began shifting and the market segment for web based malls was no exception. Although no other company offered “on the fly client customization”, they did have well-funded, large scale operations and marketing budgets and could advertise their mall directly to the public (such as ebates, Upromise) or build expensive malls for large clients such as banks and airlines. These high volume programs allowed them to offer higher rebates to which we could compete only marginally.

It was time to search for a niche that needed, and could utilize, this unique platform.

THE PRESENT

Approximately 18 months ago, the Company found the answer – the vast, and underserved, LOCAL MERCHANT Market. There are approximately 28 million local merchants and most of them are struggling to survive. The growing proliferation of Mass Merchants, Big Box Stores and technology has left the neighborhood merchant searching for answers as to how to compete. The Company developed that answer with its Local Thanks platform (client customizable marketing tools and methodology). To reflect our expanded program the Company was renamed to Loyalty Superstore®.

Sure, customers visit neighborhood merchants but when they leave the store those merchant’s rarely captured the information enabling them to reach those people outside of their store.  They realize that if they could reach out and touch customers directly, they could bring them back more often and therefore enhance revenues plus continue to add new customers.

Local Merchants see what their large competitors utilize to bring their existing customers in more often and to attract new ones. Marketing tools like loyalty programs, free gifts, emails, texting, push messages, promotional website and mobile app – all the tools of modern marketing. Smaller merchants didn’t have either the budget or the time to implement a program such as that. Local Thanks℠ has the answer to both of those concerns.

This unique platform includes all of those mentioned marketing tools and even more such as our unique Screcial™ (scratch off specials technology) and Cross Marketing (that allows local merchant to leverage the customer database of other merchants in the neighborhood), Geo Location (that pinpoints customers in the area) and National Listing (that showcases local merchants to millions of potential customers) and National Rebate Mall. Local Thanks is about to launch their strategic marketing partnership with Discover that could place their branded virtual Discover card in the hands of millions of consumers through  their customized branded Web Mall clients (already contracted) and Local Merchant programs.

Many companies have tried selling into the local merchant arena – and most have failed. The reason being, cost of sales and their offer of limited, single function or substandard programs. Individual boots on the street sales produced poor results at a very high cost. They found that local merchants are busy running all the aspects of their establishment while dealing with customers and their current product and service providers. Unknown and unannounced purveyors can’t get a foothold but Local Thanks℠ has found the answer.

Local Thanks℠ licenses their program to companies, organizations and ISOs (MSPs) that already have an established relationship with merchants. These licensees include merchant credit card processors, local deal companies, local newspapers, chambers of commerce, merchant associations, merchant services companies, etc.

These licensees will now be able to offer their already existing merchant customers the Local Thanks℠ marketing program as an added benefit to build business and enhance revenue for those merchants (for a cost of about a cup of coffee a day). Simultaneously, a commission program will generate a substantial passive, residual income for those licensees.

The licensee marketing platform, which is called MSP (Merchant Service Provider) is completed and the consumer platform is 95% completed. Both will be ready for launch in early July. Beta licensees have already been signed with initial MSPs who will begin offering. Local Thanks℠ to their merchant data bases commencing Mid-July with a national roll out to MSPs and local merchants to follow.

THE FUTURE

Local Thanks plans to fully roll out its platform throughout the summer. The company has commenced a campaign to contact thousands of potential Licensees. The initial acceptance has been very positive as these companies and organizations have been looking for ways to solidify their local merchant customers and for ways of generating additional revenue for themselves.

The plan is to sign hundreds of licensees and then help them in turn to bring many of their 28 million potential merchants into the Local Thanks℠ program.

The National Mall and Local Thanks platforms have been coded and built so that they can readily be expanded into international markets.

ABOUT LOCAL THANKS

At the present time, the Company is privately held and being funded by management and private placements, with a look towards taking the Company public when conditions are favorable. In the further future, Local Thanks (www.merchant.localthanks.com) is a wholly owned operating company of Loyalty Superstore® (www.loyaltysuperstore.com).  Loyalty Superstore® and its management team have over 20 years of experience in the incentive industry and in building loyalty/rewards and web based shopping mall platforms.

ABOUT LOYALTY SUPERSTORE

Loyalty Superstore® (www.loyaltysuperstore.com).  and its management team have over 20 years of experience in the incentive industry and in building rewards/rebates web based loyalty shopping mall platforms that showcase over 1200 national merchants. Our one of a kind technology allows clients to customize the platform instantaneously with their own graphics, videos, text and information.

Additionally, the company offers its Local Thanks (http://merchant.localthanks.com) local business to consumer outreach marketing program of marketing designed to bring existing customers back more often and attract new ones.